ARBAN is implementing a 360° communication campaign to deliver a comprehensive set of Behavior Change and Community Engagement interventions in Cox's Bazar in order to raise awareness and improve hygiene behavior in response to COVID-19. The interventions consist of four distinct, but interrelated, pillars: - Development and dissemination of highly contextualized Public Service Announcement (PSA) and Information Education and Communication (IEC) material - Community Engagement through Mass Media, Digital Media and Social Media outreach; Household counselling, and through Community Influencers such as Imams - Orientation of field workers and volunteers on better communication with vulnerable communities - Distribution of Hygiene kits that will help beneficiaries practice what they learned